Zeo sleep coach scans your brain for a good night sleep
The Zeo sleepingcoach scans your brain while you are asleep. It monitors you through a wireless soft headband that you have to put on before you go to sleep. Then it can tell when you are awake, lightly or deeply sleeping and dreaming. It makes a digital report allowing the accompanying online service to coach you into having better night rest.
It is a sleeping coach that only wants to help us having better dreams, be more focused at our work or even getting more healthy. But it is even more interesting from a marketing perspective. Think about all the data that Zeo can collect about us and compare it to our mouse movements in earlier visits on their site. Think about analyzing how our sleep can influence our interpretation and reaction to advertisements. With all this data they could update their services and offer better optimized bannering and ads. Make it a bigger picture and you realize that it even can be used for more effective targeted campaigns than ever before.
So what happens if the Zeo would be modified by Lex Luthor? Then it would send us multiple messages a night, in our sleep, without us even knowing that it does. And for some kind of strange reason we would all dislike Superman a bit more then we did the morning before…
No comments yet.
No trackbacks yet.
App Review: WeFi
March 16, 2010 - 01:30
Tags: access points, android apps, android software, api, apps, LooKATOR, Software Reviews, wefi, wifi, wireless
Posted in Mobile | No comments
We often take it for granted but it is great to be able to carry these small devices around with constant web and data connections. While each of us have our respective wireless providers, many prefer to connect through WiFi wherever possible. Why? Because in most cases it is free. This is very important if [...]
App Review: WeFi
March 16, 2010 - 01:30
Tags: access points, android apps, android software, api, apps, LooKATOR, Software Reviews, wefi, wifi, wireless
Posted in Mobile | No comments
We often take it for granted but it is great to be able to carry these small devices around with constant web and data connections. While each of us have our respective wireless providers, many prefer to connect through WiFi wherever possible. Why? Because in most cases it is free. This is very important if [...]
Get tub-side with Motorola
February 8, 2010 - 08:32
Tags: ads, Miscelaneous, MotoBlur
Posted in 1 | No comments
Taking a page out of T-Mobile’s book (see: Catherine Zeta-Jones), Motorola has started a new ad campaign using Megan Fox as their MOTOBLUR spokesperson. Can anyone out there think of a better way to start the campaign than to put Ms. Fox in a bathtub sending out pictures via BLUR? No? Then we are on [...]
TwitPic Contest Looks to Fill Your Empty Cupholder With Gum
January 12, 2010 - 21:28
Tags: advertising, business, dentyne, free, Gum, mashable, News, promotion, Social, social networking, twitPic, twitter
Posted in Social | No comments
If you take a picture of your empty cupholder and tweet it @DentyneGum via TwitPic with the hashtag #emptycupholder, Dentyne will send you a free “limited edition” bottle of gum.
Although there have been Twitter promotions from many companies before (they’ve proven successful enough that they keep coming), this one is distinguished somewhat by the use of TwitPic. Other promotions have just asked you to retweet something to receive a prize.
The idea is that a little more involvement and creativity should go a long way, and when you participate you provide Dentyne free exposure to all your followers. A person who is very concerned about his or her Twitter image probably won’t participate for fear of being labeled a spammer, but your average Twitter user won’t have any qualms about it.
A few weeks ago we learned that Pepsi is skipping the Super Bowl commercial tradition, instead investing $20 million in a crowd-sourced social media campaign that could include something similar to what Dentyne is doing. It’d be premature to say that social media will supplant traditional advertising completely, but it’s become clear that social media campaigns are essential components of any sales strategy.
Tags: advertising, dentyne, free, gum, promotion, twitpic, twitter
Real-Time Ads Coming to Google Street View?
January 12, 2010 - 19:04
Tags: advertising, google, News, Social, social networking, street view, web, Web 2.0
Posted in Social | No comments
Imagine this: You’re strolling virtually through your favorite Google Street View destination, when suddenly you notice an animated ad on one of the billboards beside the street. “Buy product X,” it beckons you, replacing the obsolete ad that was originally on the billboard when the Google Street View car took the picture.
This might very well turn into a reality. Google has been granted a patent named “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising,” detailing “techniques for identifying groups of features in an online geographic view of a real property and replacing and/or augmenting the groups of features with advertisement.”
The idea is ingenious, really. Most of those obsolete ads on billboards serve very little purpose in the virtual world of Street View, but if one could replace them with up-to-date advertisements, they could be another source of income for the giant from Mountain View.
Of course, there’s a jungle of legal obstacles that Google would have to solve before actually going through with this. Who owns the virtual billboards? And what about the companies who paid for the original ads on them? ReadWriteWeb points out some of the possible issues, but one thing is certain: Google’s strategy of amassing virtual real estate will pay off one way or another.
Reviews: Google
Tags: advertising, Google, street view
Google Introduces Click-To-Call Mobile Ads
January 8, 2010 - 07:55
Tags: advertising, adwords, android, General News, google
Posted in Mobile | No comments
Google recently notified AdWords advertisers that it will display business phone numbers on mobile ads, allowing smartphone users to call the business with a tap. Advertisers will be charged just as they would if a …
Nexus One Gets Prime Ad Real Estate: Google’s Homepage
January 6, 2010 - 23:24
Tags: advertising, android, google, Marketing, Mobile 2.0, Nexus One, Social, social networking
Posted in Social | No comments
How does Google let tens of millions of people know about new products without spending a dime in advertising? Increasingly, the answer is by placing small ads on the Google homepage.
That’s the case again today, as Google’s homepage features a text ad for the new Nexus One phone, which was officially announced yesterday. The company has used the same tactic with other major recent launches, including the Droid and Google Chrome.
The ad itself takes you to the Google phone store, launched yesterday in conjunction with Nexus One. Is it working? Judging by the buzz we’re still seeing across the board (Nexus One remains a hot topic on both Google and Twitter) 24 hours after the fact, it would appear the ad certainly isn’t hurting the cause. On the other hand, perhaps ad-free Google homepage purists would disagree.
Tags: advertising, android, Google, MARKETING, Mobile 2.0, nexus one
Apple Purchased AdMob Competitor Quattro Wireless
January 5, 2010 - 19:28
Tags: admob, advertising, Apple, iphone, Marketing, News, Purchase, Quattro Wireless
Posted in Mobile | No comments
It seems Apple has made the move and gotten into the in-app advertising business. The rumor of Apple purchasing Quattro Wireless has turned out to be 100% accurate. The AdMob competitor, Quattro Wireless, was purchased by Apple for a cool $275 million.
“We are thrilled to let you know that Apple has acquired Quattro. We want [...]
This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.
Apple Purchased AdMob Competitor Quattro Wireless
2009 Android Advertising
December 31, 2009 - 06:13
Tags: ads, droid, google, HTC, Miscelaneous, motorola, mytouch 3g, T-Mobile, Year-End
Posted in 1 | No comments
2009 was a great year in advertising for the mobile industry. We saw everything from The Island of Misfit toys, a very creepy webOS multitasking blonde, Catherine Zeta Jones, and miracle banana diets on The Now Network to “an app for that”, a “map for that”, and more of Charles Barkley’s Fave 5 (R.I.P.). Those [...]
Get a Mac Named Ad Campaign of the Decade
December 14, 2009 - 18:50
Tags: advertising, Apple, commercials, Social, social networking, Top Stories
Posted in Social | No comments
In the past few years, clever commercials have become content in and of themselves, thanks in no small part to the rise of YouTube and embeddable multimedia.
For example, Verizon and AT&T’s recent war over coverage maps has made for plenty of tech and media blog fodder, with each new ad drawing lots of eyeballs both in TV and in online media.
But the campaign that perhaps personifies this more than any other is Apple’s iconic “Get a Mac” ads, a staple of both TV and Internet advertising since 2006. Perhaps it should come as no surprise then that AdWeek has just named the series “campaign of the decade” in its best of the 2000s roundup.
Here’s what the publication has to say about “Get a Mac”:
“Apple always diverged from the ’speeds and feeds’ ads associated with the computer category, but the brand really defined itself with the 2006 launch of TBWA\Media Arts Lab’s ‘Get a Mac’ campaign. That series of 60-plus ads brought some humanity into the equation by turning the machines into live-action cartoons. In so doing, the comic spots offer transparent understanding of the aspirations of its audience and how people identify—and connect emotionally—with technology.
The genius is in the casting. The Mac guy, Justin Long, is a younger version of Steve Jobs who is casual and comfortable in his skin. PC, personified by John Hodgman, as a rounder, paler Bill Gates, is a well-meaning geek with all kinds of operating problems. For Apple, the campaign managed the neat trick of making the brand look laid back and cool while it mercilessly skewered its rival.”
AdWeek actually went tech- and Apple-happy for its entire end of decade special — Google was named both media and technology company of the decade, YouTube top website, Steve Jobs top marketer, Apple top brand and iPod top product. Conventional picks, perhaps, but difficult to make a strong argument against as we wind down the ’00s and consider the performance and impact of these companies over the past 10 years.
Tags: advertising, apple, commercials
