Posts tagged Consumers
UPDATED: Consumer Interest in iPad Dwindling?
Feb 8th
According to a study by Retrevo of more than 1000 randomly selected individuals, it seems as if the consumers interest in Apple’s iPad has dwindled considerably since it was announced back on January 26th.
“As we like to say, it’s the apps that sell smartphones like the iPhone and it could very well be those same apps that motivate buyers to run down to the Apple Store and get in line to buy a shiny new iPad. Whether this device becomes a big hit is anyone’s guess but based on this study it sure looks doubtful.”
Daring Fireball reminds us all to keep in mind Retrevo’s not so perfect track record so take their latest survey with a heavy grain of salt. With that being said, Retrevo found that 52 percent of participants have heard of Apple’s latest creation, but are not interested in making the purchase. While another 18 percent said they had not heard of the iPad and also were not interested. At least things are looking better for iPad in the business sector.
While most analysts believe the iPad will be a moderate success at launch, one can’t help but wonder what will happen if some of those missing features such as multitasking turn up before the product launches, or in an iPhone 4.0 OS update shortly thereafter…
UPDATE
The Macalope takes a saner, if Apple-centric look at the numbers:
What Retrevo “oddly” (ironic quotes intentional) doesn’t call out is that the number of people who said they would like to buy an iPad tripled. Not only that, the number of people who said they were interested but needed more information also went up. Equally shocking is the fact that the number of people who said they hadn’t heard of the iPad and weren’t interested shrank from 35% to 18%! The number of people who said they “need” an iPad (as opposed to “want” – nice phrasing, Retrevo) went up as did the number of people who thought maybe they “needed” one.
[Via Apple Insider]
UPDATED: Consumer Interest in iPad Dwindling? is a story by TiPb. This feed is sponsored by The iPhone Blog Store.
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IAB Social Media Council : Social Media Week Event
Feb 2nd
I’m going to be Social Media’s answer to Jeremy Kyle, Kilroy or maybe Trisha. I will be chairing an event at the IAB for the Social Media Council and I will do my best to uphold the humble British tradition of chat-show host.
In July 2008 the IAB launched the Social Media Council – a group comprising all the UK’s major players in this space, established to help advertisers fully understand the formats available, and how to use them.
The IAB holds regular panel discussions to work through in an open forum the pressing issues and how to make most of opportunities and to work out the best way to provide value through social media.
As part of Social Media Week the IAB will be holding a discussion entitled…
The importance of picking your battles online: when, where and why should brands respond to consumers in social media?
“Years ago if consumers were dissatisfied with a product, service or particular brand, they simply told a friend, wrote a letter to Which? magazine or participated in a ‘That’s Life’ phone-in. Now, in a digital era dominated by online reviews, blogs, Facebook groups and Twitter feeds, the consumer voice is louder than ever, and brands are being discussed (behind their backs) at length.
Social media has opened our eyes to the strengths – and weaknesses – of businesses. Thanks to the internet, bad news can spread like wildfire and, unless managed ethically, responsibly and immediately, can tarnish your reputation for good. Or can it?
This session, as part of Social Media Week, will examine the extent to which you should incorporate the digital rants of the public into your communications strategies, and at what point a minor grievance becomes a significant one. Should we actively seek feedback from consumers and how should we be interacting with them online? And should foes be listened to more than friends, fans and followers?
Our panel of experts will provide case studies and practical guidance, encourage debate and answer questions on when we should listen to unhappy customers online, when we should get them involved in our brand campaigns and whether the noise of a few vocal, unhappy customers makes any difference to the bottom line.”
The panel will consist of:
- James Turnbull, senior marketing manager, British Gas
- Ronnie Brown, marketing director, Outside Line
- Robin Grant, managing director, we are social
- Iain MacMillan, CEO, RMM
- James Bromley, Managing Director, Mail Online
- Cheryl Calverley, Senior Global Brand Manager, Axe Skin
I’d like your suggestions on which classic British chat-show host to emulate and I’m also keen to hear your the questions that you’d like to level at the panel.
tom@skive.co.uk
@ale_2point0
