Posts tagged Lists

My favorite apps for Google’s Nexus One

Jan 23rd

Posted by John Walton in Social

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I am often asked what my favorite app is for a given functionality. Bouncing between various phones and versions of Android, my answers tend to be different each time. There is a core set of apps that I regularly rely on and considering that I’m using Nexus One pretty exclusively at this point, my app dance has slowed down a bit. A lot of you are asking me questions about my preferred apps and widgets for use specifically with the N1, so I think this is an appropriate time to make a comprehensive list of my daily use software. Besides all of that, it’s been far too long since I did one of these.

Here we go…

Home++


home

Before I can get to any of the social apps or news widgets, I need to introduce you to my favorite home replacement for the N1, Home++. I had a few problems with the 2.1 stock home app force closing on me, so I tried this one out after a Twitter connect vouched for its stability. I haven’t had a crash since, and I am hooked. I might gloss over a few of the apps in this list, but Home++ isn’t one of them. This (free) bad boy deserves its own video:

next app: Smart Keyboard

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3 Things You Need to Know About Social Media Strategy

Jan 14th

Posted by BL Ochman in Social

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href=”http://api.tweetmeme.com/share?url=http://mashable.com/2010/01/14/social-media-strategy-needs/&service=bit.ly”> width=”51″ height=”61″ src=”http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/01/14/social-media-strategy-needs/” align=”right”/>

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/strategy.jpg” alt=”strategy image” class=”alignright size-full wp-image-143936″/>B.L. Ochman is a Managing Director of Proof Digital Media; publisher of href=”http://www.whatsnextblog.com” >What’s Next Blog, and co-founder of pet site href=”http://www.pawfun.com” >Pawfun.com. Follower her on Twitter at href=”http://www.twitter.com/whatsnext” >@whatsnext.

Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don’t want to hear.

1. Everyone Must Work Together />

src=”http://cdn.mashable.com/wp-content/uploads/2009/11/hands-in.jpg” alt=”hands in image” class=”alignleft size-full wp-image-143936″/>In most big companies, IT, digital, marketing and sales not only don’t work together, they compete with each other. Until they start collaborating as a team, you will not succeed in social media.

For example, I recently handled social media advertising for a major retail chain’s holiday microsite. The promotion was conceived by the digital department and involved augmented reality. But the IT department refused to allow a link from the homepage to the microsite because the microsite’s design was done by an external agency.

Further, the marketing department refused to allow a dedicated e-mail to go out to the company’s mailing list, and when placed in the company’s normal promotional e-mail, the link to the microsite was lost in a sea of weekly specials.

These hurdles made it very hard to drive traffic to the microsite.

But more than that, this lack of internal collaboration and contact makes any kind of social media involvement virtually impossible.


A company that hasn’t learned to listen to its own employees, and encourage them to collaborate internally, is not likely to succeed in integrating social media tools into its marketing mix, no matter what agency or consultant they hire.

2. Top Management Must Be On Board />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/managers.jpg” alt=”managers image” class=”alignright size-full wp-image-143936″/>If the direction doesn’t come from the very top, managers, who have myriad reasons to fear change, will hang on to the status quo.

Despite the best intentions of agencies and consultants, social media integration is bound to meet huge resistance until top management says it’s OK to spend time and money to integrate it into the company’s marketing and culture.

Example: The marketing team of an international manufacturer of electronics wanted to know how the company could begin to use social media and we discussed the many possibilities.

Listening and responding to what customers are saying about the brand in social media can supply good intelligence and give the company a chance to interact with customers.

“Our management doesn’t want to listen to customers,” the PR director said. “They want to talk to them.”

However, that doesn’t work anymore. The status quo is dead. Any company that isn’t willing to listen to customers and be nimble and quick enough to respond, and, when necessary, change, will soon be unable to compete with smart, tech-savvy companies that can turn on a dime.

Willingness to change is the new bottom line for every business today. But top management has to buy in before change can begin.

3. Don’t Expect Overnight Success />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/point-a-b.jpg” alt=”point a to b” class=”alignleft size-full wp-image-143936″/>Sure there are videos that go viral, contests that attract a lot of buzz, and Facebook pages that get a lot of fans. But what comes after those efforts?

After the tools change (and they surely will) how will social media fit into the company’s overall strategy and help it reach long-term goals?

Example: Smart companies look at the long-term. href=”http://www.fiskateers.com/blog/” >The Fiskateers, now in its sixth year, is the brainchild of digital agency Brains on Fire, for their client Fiskars.

With the scissors brand losing market share to foreign knock-offs, the company enlisted several actual crafters to blog, attend events, and represent the brand to customers as part of a new community strategy.

“If you empower your customers to become your evangelists, you’d better be prepared to continue it,” says Brains on Fire’s Geno Church. “It’s permanent when you engage in this type of marketing.”

Once you have created the community, listen to it. Fiskars made several changes to its products based on what it discovered through its Fiskateers community. Doing so helped build customer trust and loyalty.

Where Should Your Company Start? />

Realizing that employing social media in the marketing mix is a long-term commitment to change, the best way to start is to pick manageable, measurable goals.

Pick a small number of social media goals for the coming year. Some possibilities:

- Turn the company newsletter into an internal blog and give all employees the ability to contribute /> – Establish a social media policy for employee participation in social media on company time and beyond /> – Let employees vote on the best ideas suggested by other employees /> – Resolve to respond to customer service issues within three hours, via social media

Don’t try to do all of these things at once. Pick the ones that are most likely to be possible for your company to start and sustain.

More business resources from Mashable: />

- href=”http://mashable.com/2010/01/11/social-media-integration/”>The 10 Stages of Social Media Business Integration /> – href=”http://mashable.com/2010/01/12/social-media-contest/”>5 Tips for Creating a Successful Social Media Contest /> – href=”http://mashable.com/2009/10/27/social-media-roi/”>HOW TO: Measure Social Media ROI /> – href=”http://mashable.com/2009/12/28/social-media-business-strategy/”>HOW TO: Implement a Social Media Business Strategy /> – href=”http://mashable.com/2010/01/11/start-page/”>HOW TO: Use a Start Page to Stay Organized

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/>Reviews: href=”http://www.blippr.com/apps/336650-Facebook” >Facebook, href=”http://www.blippr.com/apps/393797-iStockphoto” >iStockphoto

Tags: href=”http://mashable.com/tag/business/”>business, href=”http://mashable.com/tag/list/”>List, href=”http://mashable.com/tag/lists/”>Lists, href=”http://mashable.com/tag/marketing/”>MARKETING, href=”http://mashable.com/tag/social-media/”>social media, href=”http://mashable.com/tag/strategy/”>strategy



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Want to Make Money on Twitter? Take a Look at How Dell Does It

Jan 14th

Posted by Jennifer Van Grove in Social

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href=”http://api.tweetmeme.com/share?url=http://mashable.com/2010/01/14/money-on-twitter-dell/&service=bit.ly”> width=”51″ height=”61″ src=”http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/01/14/money-on-twitter-dell/” align=”right”/>

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/dollar.jpg” alt=”dollar image” class=”alignright size-full wp-image-143936″/> rel=”nofollow” href=”http://www.openforum.com/idea-hub/topics/technology/article/want-to-make-money-on-twitter-take-a-look-at-how-dell-does-it-jennifer-van-grove” >This post originally appeared on the rel=”nofollow” href=”http://www.openforum.com” >American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Dell is a shining example of a brand that has managed to turn their Twitter presence into both a customer service and sales outlet. Dell may be a big corporation, but the story behind the $6.5 million they’ve raised from their Twitter presence is one that shines a light on a road to success that any company, regardless of size, can learn from and emulate.

I asked Dell’s Senior Manager for Corporate Affairs, Richard Binhammer — otherwise known as href=”http://twitter.com/richardatdell” >RichardatDell — to elaborate on Dell’s Twitter success. The following are principles extracted from that email interview.

1. The Right Motivation is Key />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/richard-dell-tweet.jpg” alt=”dell tweet”>

If you’re simply motivated to make money from Twitter, your heart is in the wrong place. Dell’s strategy is to turn Twitter into an opportunity to build better relationships with customers, which ultimately leads to stronger sales.

According to Binhammer, Dell didn’t initially approach Twitter with dollar signs in their minds, but instead as a listening outpost. “Dell first heard about Twitter at SXSW a few years back and got excited about the listening aspect of Twitter,” he said.

The businesses side of listening was an unintended but welcome bonus to their effective presence on Twitter.

“Dell’s goal has always been to be an online leader and connect with customers wherever they are. It starts with listening and connecting with customers across the Web. This has proven to be invaluable to our business through the years. We see social media connections as a means to further strengthen those direct customer relationships. The added revenue has been a welcome addition to being where our customers are and connecting with them.”

2. Approach Twitter With a Multifaceted Strategy />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/direct2dell-tweet.jpg” alt=”dell tweet”>

Dell’s Twitter presence isn’t limited to a single account or purpose. Instead Dell takes a multifaceted approach to Twitter and attempts to serve niche customer communities and interests all over the world.


If you’re just looking for deals, they’ve got an account for that ( href=”http://twitter.com/delloutlet” >@DellOutlet), if you just want breaking news there’s an account for that too ( href=”http://twitter.com/direct2dell” >@Direct2Dell), and the list goes on.

In Binhammer’s own words, this is how Dell approaches Twitter:

- Direct connections between Dell and customers – listen, learn and engage in direct connections with customers (There are ~ 100 Dell employees using Twitter to connect with customers).

- Subscribe to Dell info – customers can subscribe and get Dell news from our blogs/Ideastorm Twitter.

- Dell offers from businesses – some of our businesses, notably Dell Outlet, publish their latest offers on Twitter.

- More about Dell businesses on Twitter: href=”http://www.dell.com/twitter” >http://www.dell.com/twitter Here you will see various Dell business accounts such as: Small Business, Dell Canada, UK, Korea, Brazil, Mexico, Dell Home Sales, Australia, Japan, China, New Zealand, DellOutletIreland and UK and more

If anything, Dell’s all-hands-on-deck approach to Twitter, demonstrates that you need to serve your customers how they want to be served.

For small businesses in particular, Binhammer recommends that you “Make it easy for your customer to talk to you. Do simple things to thank your customers for their business. Ask them for suggestions. Go where your customers congregate, whether it be Facebook or Twitter or elsewhere, and participate in those conversations. Also, listen to your customers in the blogosphere. What they have to say is vitally important to your business.”

3. Don’t Be a Spammer />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/no-spam.jpg” alt=”no spam image” class=”alignright size-full wp-image-143936″/>This may seem obvious, but you’d be surprised by how many small and big businesses alike use Twitter as a one-way marketing channel with overly promotional tweets.

Spamming your customers on Twitter is a surefire way to get unfollowed and immediately ignored. Of course promoting sales and products is encouraged, but do so in a way that your customers can be receptive to. If you need help defining what that looks like, just ask your followers on Twitter for input.

Dell’s approach, as iterated above, is to serve customers’ interests. The dedicated Twitter account for deals means that they can promote Dell deals to only those customers who have opted in to the purely promotional tweets.

Binhammer advises, “Be yourself and avoid spamming. Making genuine, direct connections with your customers in meaningful ways can only help you deliver what customers want at the end of the day.”

More business resources from Mashable: />

- href=”http://mashable.com/2010/01/11/social-media-integration/”>The 10 Stages of Social Media Business Integration /> – href=”http://mashable.com/2010/01/12/social-media-contest/”>5 Tips for Creating a Successful Social Media Contest /> – href=”http://mashable.com/2009/10/27/social-media-roi/”>HOW TO: Measure Social Media ROI /> – href=”http://mashable.com/2010/01/09/social-media-connect-entrepreneurs/”>HOW TO: Use Social Media to Connect with Other Entrepreneurs /> – href=”http://mashable.com/2009/12/28/social-media-business-strategy/”>HOW TO: Implement a Social Media Business Strategy /> – href=”http://mashable.com/2010/01/11/start-page/”>HOW TO: Use a Start Page to Stay Organized /> – href=”http://mashable.com/2009/12/03/news-reader/”>HOW TO: Choose a News Reader for Keeping Tabs on Your Industry

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/>Reviews: href=”http://www.blippr.com/apps/471772-Australia” >Australia, href=”http://www.blippr.com/apps/336650-Facebook” >Facebook, href=”http://www.blippr.com/apps/336651-Twitter” >Twitter, href=”http://www.blippr.com/apps/393797-iStockphoto” >iStockphoto

Tags: href=”http://mashable.com/tag/business/”>business, href=”http://mashable.com/tag/dell/”>dell, href=”http://mashable.com/tag/list/”>List, href=”http://mashable.com/tag/lists/”>Lists, href=”http://mashable.com/tag/marketing/”>MARKETING, href=”http://mashable.com/tag/money/”>money, href=”http://mashable.com/tag/small-business/”>small business, href=”http://mashable.com/tag/social-media/”>social media, href=”http://mashable.com/tag/strategy/”>strategy, href=”http://mashable.com/tag/twitter/”>twitter



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HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace

Jan 14th

Posted by Matt Silverman in Social

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href=”http://api.tweetmeme.com/share?url=http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/&service=bit.ly”> width=”51″ height=”61″ src=”http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/01/14/custom-twitter-youtube-myspace-backgrounds/” align=”right”/>

rel=”nofollow” href=”http://www.webdesignerdepot.com/” > src=”http://cdn.mashable.com/wp-content/uploads/2010/01/wdd3.jpg” alt=”" title=”webdesigner depot logo” width=”94″ height=”64″ class=”alignleft size-full wp-image-183925″ />This series is supported by Webdesigner Depot, a popular web design blog covering tutorials, design trends, blogging and inspirational posts. You can visit WDD at rel=”nofollow” href=”http://www.webdesignerdepot.com/” >webdesignerdepot.com and follow WDD on Twitter rel=”nofollow” href=”http://twitter.com/designerdepot” >@designerdepot.

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/painting.jpg” alt=”painting image” class=”alignright size-full wp-image-143936″/>If you’re using your social media profiles to promote your personal brand or business, chances are that pre-made themes and watermarked templates just won’t cut it. You need a custom design to make your profile stand apart from the rest and convey important information about who you are. id=”more-183277″>

Some of our favorite social networks afford us this customization, but there are a few tricks that may save you some time and frustration when creating a custom profile background. While none of these can replace the eye of a great graphic designer, they should help you get a sense of the layout you’re after.

Choose an Image Editor />

To start, you’ll need an image editor. Photoshop is probably best suited for the task, but there are plenty of free alternatives on the web.

href=”http://gimp.org” >Gimp is a free, open source image editing and compositing tool that has many of the layering and filtering abilities of Photoshop.

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/gimp.jpg” alt=”gimp image”>

href=”http://aviary.com” >Aviary’s Phoenix is another great free tool that is entirely web based. You can edit and layer images in a Photoshop-like environment right in your web browser, then save the finished product to your desktop.

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/aviary1.jpg” alt=”aviary image”>

href=”http://photoshop.com” >Photoshop.com also offers a free, “lite,” web-based version of the popular editor.

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/photoshop.jpg” alt=”photoshop image”>

Once you’ve chosen your tool, it’s time to get to work.

Twitter />

A great Twitter background makes an impression on potential followers. It should communicate who you are and what people should expect from your tweets. Here are some examples of great Twitter backgrounds:

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/twitter-background1.jpg”>

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/twitter-background2.jpg”>

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/twitter-background3.jpg”>

Dimensions: The column that contains your tweets and profile information will always take up about 760 pixels of screen real estate. What’s left for the background will be determined by the user’s monitor. Everyone viewing your profile will see it a little differently, depending on the resolution of their screen. A safe bet to ensure that your background will not be cut off or tiled at most resolutions is a 1680 x 1200 pixel image. The image resolution should be web standard 72 dpi.

Maximum File Size: 800 KB

Layout: Accounting for the 760 pixel center column, the space left over on either side will depend on the visitor’s resolution. The space at the top for the Twitter logo will remain constant at about 65 pixels, and a good rule of thumb is to leave about 200 pixels at the left for your design. This will accommodate most monitor resolutions.

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/twitter-dimensions.jpg”>

Twitter aligns the background image to the top left, so it is important to focus your main content in that area as shown. The further to the left an element appears, the least likely it will be cut off on a low resolution monitor.

There are a few tools that may help you determine what your layout will look like at different resolutions. To quickly determine your own resolutions as a reference point, jump over to href=”http://www.whatismyscreenresolution.com/” >whatismyscreenresolution.com.

For FireFox users, the href=”https://addons.mozilla.org/en-US/firefox/addon/60″ >Web Developer add-on will resize your browser to fit common monitor resolutions so you can see what your layout might look like for other users.

href=”http://www.screen-resolution.com” >Screen-resolution.com is also a handy tool for popping URLs into resolution-specific browers windows.

Design Tip: Don’t clutter your background with too much information. Because URLs are not clickable in a background, this space is better suited for logos, photos, or other clean graphic elements that express who you are. If you’re encouraging people to connect with you outside of Twitter, make sure the one URL in your profile links to your contact information.

Also, be sure to choose text and link colors that compliment your background.

How To Add It:

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/twitter-background-tutorial.jpg”>

YouTube />

A branded YouTube channel is a great way to identify yourself to viewers when they land on your video pages. Here are some examples of great YouTube channel designs:

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/YT-channel1.jpg”>

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/YT-channel2.jpg”>

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/YT-channel3.jpg”>

Dimensions: YouTube channel backgrounds work similarly to Twitter backgrounds in that they must account for the fixed width of the channel content. The area that displays your videos and profile information is 960 pixels wide. Note that the top area that displays the YouTube logo and search is not taken into account with regard to your background. Your background image will begin below the white YouTube bar, so all content should be started near the top of your image.

Like Twitter, screen real estate depends on monitor resolution. A good image size to work with is 2000 x 2200 pixels total.

Maximum File Size: 256 KB

Layout: It is important to understand that YouTube will center your background image behind your channel content. This means that your important image content should appear just to the left and right of the 960 pixel center column. It also means that people with large or widescreen monitors will see much more of your image stretching out to the right and left of their screen. This is why it’s good to use a very wide image (2000 pixels, in this example).

Whereas your Twitter background should be focused as far to the left as possible, the content in your YouTube background should be as close to the central 960 pixel column as possible without going behind it. Again, test different resolutions with the tools above to see where viewers might be cropping your image and adjust accordingly to account for variation.

Design Tip: Because widescreen monitors may view much more of your image on the left and right, it may be useful to incorporate a fade to a solid color on each end. Then, make the page background that same color to avoid an unsightly “break” in the design.

Also, be sure to implement complimentary box and text colors.

How To Add It:

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/youtube-background-tutorial.jpg”>

MySpace />

Though MySpace has fallen out of vogue in recent years, it is still a viable platform for younger users and a destination for many bands and music sharers.

If you’re looking to make a statement with your MySpace page, a well-tailored background could do the trick.

Here are some impressive ones:

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/myspace-background3.jpg”>

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/myspace-background1.jpg”>

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/myspace-background2.jpg”>

Dimensions: MySpace’s “Profile 2.0″ customization is actually very flexible and allows a few options. You can change your content size between 960 pixels, 750 pixels, or 100% (which wipes out the background entirely). Decide which layout you like best and build your background to match. The full size should account for large monitors, so something in the neighborhood of 2000 x 2200 pixels should work here as well.

Maximum File Size: Any, but best to keep it under 500K for quick load times.

File hosting: Unlike Twitter and YouTube, Myspace will not host your background file, but simply reference it from a URL. If you don’t own web space, there are plenty of places you can host an image for free, including href=”http://photobucket.com” >PhotoBucket and href=”http://imageshack.us/” >ImageShack. Upload your image to one of these sites and paste the image URL into MySpace’s layout editor.

Layout: Again, MySpace is surprisingly flexible, and the advanced layout editor allows you to align your background against any quadrant of the screen, or center it. It’s up to you how you want to approach the layout. Simply account for your content column (750 or 960 pixels) and design around it. Then position your image accordingly. The best designs fit their graphic elements snugly against the content column so that they’ll be visible at any resolution.

How To Add It:

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/myspace-background-tutorial.jpg”>

Others />

The two other big dogs of social networking, href=”http://mashable.com/tag/facebook”>Facebook and href=”http://mashable.com/tag/linkedin”>LinkedIn, don’t offer background customization options. While this may be a disappointment to some, many would argue that the clean, uniform look of these sites has contributed to their success.

Do you have any tips, tricks, or resources you use when designing a custom profile? Share them in the comments below.

/>Series supported by Web Designer Depot />

rel=”nofollow” href=”http://www.webdesignerdepot.com/” > src=”http://cdn.mashable.com/wp-content/uploads/2010/01/wdd.jpg” alt=”" title=”webdesigner depot logo” width=”150″ height=”100″ class=”alignnone size-full wp-image-183897″ />

Webdesigner Depot is one of the most popular web design blogs in the world. It covers tutorials, design trends, blogging as well as inspirational posts. It’s run by Walter Apai, a web designer from Vancouver, Canada. The blog is a great resource for both beginners and advanced designers looking to expand and improve their knowledge. The site is visited by Fortune 500 companies and is used as a reference by many design schools. Visited by almost 2 million readers per month, WDD is a prime resource for both graphic and web designers. Visit WDD at rel=”nofollow” href=”http://www.webdesignerdepot.com/” >webdesignerdepot.com. Follow on Twitter: rel=”nofollow” href=”http://twitter.com/designerdepot” >twitter.com/designerdepot. Subscribe to RSS feed: rel=”nofollow” href=”http://webdesignerdepot.com/rss.htm” >webdesignerdepot.com/rss.htm.

More social media resources from Mashable: />

- href=”http://mashable.com/2009/05/04/twitter-designers/”>85+ of the Best Twitterers Designers Should Follow /> – href=”http://mashable.com/2009/03/16/design-inspiration/”>100 Great Resources for Design Inspiration /> – href=”http://mashable.com/2009/12/21/social-media-fashion/”>5 Ways Social Media Changed Fashion in 2009 /> – href=”http://mashable.com/2009/12/09/5-tips-online-friendships/”>5 Tips for Building Lasting Online Friendships /> – href=”http://mashable.com/2009/11/13/social-media-book-review/”>Top 5 Must-Read Social Media Books /> – href=”http://mashable.com/2009/11/15/world-changing-social-media/”>Social Media Can Change The World Through Common Ground

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/>Reviews: href=”http://www.blippr.com/apps/336650-Facebook” >Facebook, href=”http://www.blippr.com/apps/337484-GIMP” >GIMP, href=”http://www.blippr.com/apps/337065-ImageShack” >ImageShack, href=”http://www.blippr.com/apps/337623-LinkedIn” >LinkedIn, href=”http://www.blippr.com/apps/336652-MySpace” >MySpace, href=”http://www.blippr.com/apps/337064-Photobucket” >Photobucket, href=”http://www.blippr.com/apps/393947-Photoshopcom” >Photoshop.com, href=”http://www.blippr.com/apps/336651-Twitter” >Twitter, href=”http://www.blippr.com/apps/336658-YouTube” >YouTube, href=”http://www.blippr.com/apps/393797-iStockphoto” >iStockphoto

Tags: href=”http://mashable.com/tag/customization/”>customization, href=”http://mashable.com/tag/design/”>design, href=”http://mashable.com/tag/how-to/”>how to, href=”http://mashable.com/tag/myspace/”>myspace, href=”http://mashable.com/tag/photoshop/”>Photoshop, href=”http://mashable.com/tag/social-media/”>social media, href=”http://mashable.com/tag/twitter/”>twitter, href=”http://mashable.com/tag/twitter-background/”>twitter background, href=”http://mashable.com/tag/youtube/”>youtube



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10 Fun iPhone Apps for Beer Lovers

Jan 14th

Posted by Jeana Lee Tahnk in Social

No comments

href=”http://api.tweetmeme.com/share?url=http://mashable.com/2010/01/13/iphone-beer-apps/&service=bit.ly”> width=”51″ height=”61″ src=”http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/01/13/iphone-beer-apps/” align=”right”/>

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/iphone-beer.jpg” alt=”iphone beer image” class=”alignright size-full wp-image-143936″/>Ales, stouts, porters, pilsners… so many beers, too little time. To help you navigate this vast and varied world of beer, you can always turn to your iPhone. There are plenty of beer apps available on iTunes — everything from beer games to reference guides — even apps that attempt to measure your levels of drunkenness.

iPhone wielding beer enthusiasts can rejoice over the following apps to satisfy your malty, hoppy and lager-induced desires.  After all, there’s nothing like cracking open a frosty brew at the end of a long day –- or simulating it.

1. href=”http://itunes.apple.com/us/app/ibeer-5-drinks-more-gags/id283914070?mt=8″ >iBeer />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/iBeer.jpg” alt=”ibeer image”>

iBeer is one of those fun apps that doesn’t really do anything but entertain. It simulates a pint of beer that you can jostle and drink. With five different beers to choose from, the visual of tipping the glass (iPhone) back and seeing the liquid disappear is strikingly real. The loud burp at the end is an added bonus. No beer-related apps list would be complete without this popular one.

Cost: $0.99

2. href=”http://itunes.apple.com/us/app/gallaghers-beer-guide/id334678647?mt=8″ >Gallagher’s Beer Guide />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/GallaghersBeerGuide.jpg” alt=”beer guide image”>

This app is a fantastic resource for a beer novice or one who wants to learn more about different brews. Divided into 12 categories, including brown ales, stouts and porters, and IPAs, Gallagher’s Beer Guide provides you with information on taste characteristics, popular choices within each category, and related styles.

Cost: $0.99

3. href=”http://itunes.apple.com/us/app/id328010253?mt=8″ >Guinness Pub Finder />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/GuinnessPubFinder.jpg” alt=”guinness image”>

There’s something unmistakably refreshing about a nice, cold Guinness. The dark, chocolaty and rich beer has its devout following, enough to spawn an iPhone app dedicated to finding exactly where this draught is served. Another fun feature of this app is its “Six Steps to Creating the Perfect Pint” lesson.

Note: Unfortunately, residents in AK, AZ, GA, HI, IN, KT, MO, OH, PA, TX and WV will find that this app does not work due to specific state laws related to alcohol advertising.

Cost: $1.99

4. href=”http://itunes.apple.com/us/app/ibeers-pro-2700-beers-at-your-fingertips/id295196547?mt=8″ >iBeers Pro />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/iBeersPro.jpg” alt=”iBeers Pro image”>

With more than 2,700 varieties listed in this app, iBeers Pro is like a who’s who of beer. Each beer lists the country of origin, brewer, type of beer and bottle size, as well as user ratings and an ability to add it to your favorites list. This is a good app to have for adventurous beer drinkers who like to go beyond the brews they’re familiar with. This app also comes in a Lite version for $1.99 and the regular iBeers version for $2.99. 

Cost: $3.99 

5. href=”http://itunes.apple.com/us/app/beercloud/id338600739?mt=8″ >BeerCloud />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/BeerCloud.jpg” alt=”BeerCloud Image”>

If $3.99 is a little too steep and you’d rather get the information for free, BeerCloud is a good alternative. Although not as comprehensive as iBeers Pro, BeerCloud does offer the ability to search for beers, as well as determine where, via GPS tracking, a particular beer of choice is available near you.   

Cost: FREE 

6. href=”http://itunes.apple.com/us/app/beer-match-beer-food-cheese-pairings/id326255719?mt=8″ >Beer Match: Beer, Food & Cheese Pairings />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/BeerMatch.jpg” alt=”Beer Match Image”>

Do you know what kind of beer goes best with Cajun food? How about lamb chops? If not, Beer Match can help you. By pairing 31 styles of beer with more than 500 different kinds of foods (including cheeses), you can instantly find out if the pale ale or the stout is the better choice when planning your menu. 

Cost: $0.99 

7. href=”http://itunes.apple.com/us/app/drinkfit-beer-cocktail-liquor/id323133419?mt=8″ >Drink Fit />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/DrinkFit.jpg” alt=”Drink Fit Image”>

They don’t call it a beer belly for nothing. As tasty as it is, you can quickly pack on the pounds if beer is consumed in excess. Drink Fit is a great app that provides users with full nutritional information for more than 1,600 drinks (including beer, cocktails, wine) and also offers a “My Night” feature where users can tally their caloric consumption for one evening of drinking. It’s a great app for anyone who is conscious about their dietary intake. 

Cost: $1.99 

8. href=”http://itunes.apple.com/us/app/find-craft-beer/id340206461?mt=8″ >Find Craft Beer />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/FindCraftBeer.jpg” alt=”Find Craft Beer Image”>

If big name beers don’t do it for you and you seek more of an off-the-beaten path microbrew, then this is a perfect app. Find Craft Beer uses GPS tracking to locate brew pubs, breweries, beer bars, beer stores and homebrew stores near you. The settings function enables you to select from any or all of these types of locations to identify the nearest locale to get a tasty microbrew. 

Cost: $0.99 

9. href=”http://itunes.apple.com/us/app/ibrewmaster/id315820829?mt=8″ >iBrewMaster />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/iBrewMaster.jpg” alt=”iBrewmaster image”>

For more ambitious beer drinkers who like to make their own brews, iBrewMaster is a comprehensive app that takes home brewers through the whole process. The app comes with 50 recipes and also enables users to keep thorough track of multiple batches that are being brewed at the same time. 

Cost: $4.99 

10. href=”http://itunes.apple.com/us/app/happy-houred/id326120518?mt=8″ >Happy Houred />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/Happy-Houred.jpg” alt=”Happy Houred Image”>

Who doesn’t like a good Happy Hour? This app scours local bars in your area to find any happy hour specials near you. Happy Houred currently offers search functionality in approximately 700 cities in the U.S. but is predominantly user-generated, so new bars and happy hour specials are constantly being added.

Cost: FREE

More iPhone resources from Mashable: />

- href=”http://mashable.com/2009/11/06/iphone-apps-wine/”>5 Must-Have iPhone Apps for Wine Lovers /> – href=”http://mashable.com/2009/12/07/iphone-dating/”>10 Essential iPhone Apps to Avoid Dating Disasters /> – href=”http://mashable.com/2009/12/20/iphone-avoid-work-disasters/”>10 iPhone Apps to Avoid Work Disasters /> – href=”http://mashable.com/2009/10/10/iphone-apps-parents/”>20 Fantastic Free iPhone Apps for Parents /> – href=”http://mashable.com/2010/01/03/iphone-cat-lovers/”>9 Essential iPhone Apps for Cat Lovers /> – href=”http://mashable.com/2009/12/27/10-iphone-apps-dog-lovers/”>10 Best iPhone Apps for Dog Lovers

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Tags: href=”http://mashable.com/tag/beer/”>Beer, href=”http://mashable.com/tag/food/”>Food, href=”http://mashable.com/tag/guinness/”>Guinness, href=”http://mashable.com/tag/iphone/”>iphone, href=”http://mashable.com/tag/iphone-apps/”>iphone apps, href=”http://mashable.com/tag/list/”>List, href=”http://mashable.com/tag/lists/”>Lists



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10 Musts for Marketing to Women on Facebook

Jan 13th

Posted by Brette Borow in Social

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href=”http://api.tweetmeme.com/share?url=http://mashable.com/2010/01/13/marketing-women-facebook/&service=bit.ly”> width=”51″ height=”61″ src=”http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/01/13/marketing-women-facebook/” align=”right”/>

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/female-facebook.jpg” alt=”female facebook image” class=”alignright size-full wp-image-143936″/> href=”http://www.twitter.com/brette” >Brette Borow is the President and Founder of href=”http://GirlsGuideTo.com” >Girls Guide To, the “ladies only” guide to life, and spends most of her days engaging with the community’s over href=”http://facebook.com/GirlsGuideTo” >140,000 members.

There are over href=”http://mashable.com/2009/10/03/women-rule-the-social-web/”>56 million women using Facebook in the United States, and for marketers this means one very important thing –- if you have a brand, product or company that targets women, Facebook is the place to be.

Unfortunately, unless you’re a brand that every woman knows or loves, then just being on Facebook is not enough. Facebook has done a great job of giving marketers a powerful tool with its Pages product, but like most things in life, it comes down to execution. To help, here is a list of 10 tips for marketing to women on Facebook.

1. Quality Counts />

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The first thing I tell marketers, whether it’s a Fortune 500 company or a friend launching an online jewelry site, is to remember that women are bombarded by marketing messages all day, every day. On the surface, Facebook is no different than the “real world” –- constantly being pitched to and spammed is annoying. The main difference between Facebook and the “real world” is that on Facebook, fans can “hide” your marketing message much more easily than they can avoid the billboard on the way to work. As a result, you are going to have to try your best to connect with them. On Facebook, quality rises to the top more often than not.

2. Create an Emotional Connection />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/dove.jpg”>

So quality rises to the top, but what does that mean? For starters lets take a look at what href=”http://facebook.com/dove” >Dove has done on Facebook. Dove is one of the few brands that seems to grasp the fact that on Facebook, content really is queen and that brands must deliberately create an emotional connection with their fans. This is a great strategy to emulate because in order to reach women on Facebook, you are going to have to connect with them by providing content that women can relate to. Something that ignites a reaction like “Wow, that’s me!” will encourage women not only to respond to your messages, but actually remember them. Making an emotional connection is one of the best ways to motivate women to use your brand or service.

3. Provide Utility />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/GGquote.jpg”>

Utility should be synonymous with your brand. It will allow you to create a relationship with your fans. Create a series of posts that your fans can look forward to on a daily or weekly basis — something they will feel a real connection to and will teach them something they can use. If you run a fashion web site, for example, provide a piece of advice from a designer every Friday –- it will make it much harder for your fans to block your updates if they have something to look forward to.

4. Give Fans a Voice />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/HM.jpg”>

Women like to be heard. Stand out from the crowd and engage us. By creating a two-way conversation, you are personalizing your brand and making it one that can be trusted.

Your Facebook Page is also one of the best “focus groups” on the web. Not sure if you should add a product to your line? Trying to decide which functionality to add to your iPhone app? Just ask your fans. A great example of this type of interaction is href=”http://facebook.com/HM” >H&M. They are constantly asking their fans what pieces they want to buy, what they would pay and what they want H&M to carry. This type of feedback is invaluable and brings the fan into the overall experience. Women can share their thoughts, and you can enjoy the free insight you’re receiving straight from your target consumer.

5. Listen! />

Not only do we like to be heard, we also like to know we’re actually being listened to. If a fan posts a question on your page, answer it. If she compliments your brand, thank her. And if she complains about it, address her concerns and reassure her that you’re working on fixing it. This is a great way to build trust and showcase the great customer service and support your company offers.

6. Complement Her Life, Don’t Complicate It />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/cosmo.jpg”>

If you’re doing a giveaway, running a great promotion or launching a new product, you need to keep the process simple. href=”http://facebook.com/cosmopolitan” >Cosmopolitan Magazine, for example, constantly offers giveaways and discounts, but always do it in a clear and simple way. The lesson here is not to overthink your promotions. Your fans will look forward to the next time your brand has something new and exciting to share, as long as taking advantage of the offer is relatively pain-free.

7. Don’t Be Redundant />

Unlike Twitter, where most people are following a plethora of people and information is passing by at lightning speed, Facebook has a tendency to draw attention to “spammy posts.” Facebook users do not want to see the same message posted multiple times in their feed. So if you’re promoting something through your Fan Page be sure to reword it and provide additional value before you post it a second time.

8. Keep the Shopping Experience Seamless />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/the-limited.jpg”>

You need to remember that women tend to be the CPOs (Chief Purchasing Officers) in their households, and that they tend to ask friends for advice about brands and products. Women are more than happy to share a good deal when they find one.

href=”http://facebook.com/thelimited” >The Limited was one of the first brands to really grasp that Facebook represents a huge opportunity to reach their CPOs. They have started to embed actual retail offers into their newsfeed. But unlike other brands, they do not drive their traffic off of Facebook. Instead, their feed stories open up into widgets on Facebook that can handle the entire transaction right there. This clever use of technology is a prime example of ways that brands need to think outside of the box to reach their social shoppers.

9. Remember: She’s a Social Shopper />

Women also tend not to be shy about sharing their distaste about a brand or product or talking about their poor experience, so never take advantage of your fans. The last thing you want is your target demographic badmouthing your brand on a viral platform like Facebook.

Keep your offers and processes clear and honest and always respond to feedback and criticism.

10. Keep Your Fans in the Loop />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/lady-gaga.jpg”>

Fill your fans in on the positive but don’t be afraid to address the negative. As we all know, the web is transparent. Allow it to work in your favor. Just launched a new Android app? Let your fans be the first to know. Just got nominated for 6 Grammy Awards and want to share it with the world? Then do what href=”http://facebook.com/LadyGaga” >Lady Gaga did and let your fans know the moment you find out. In a transparent world, you can share your news with your fans, and the sooner the better.

Last but not least, if your company is experiencing difficulties like supply shortage or a down web site, be the first to let your customers know. Be upfront and straightforward. Your honesty will speak volumes about your brand.

/>

More Facebook resources from Mashable

/>

- href=”http://mashable.com/2009/04/02/facebook-personal-brand/”>HOW TO: Build Your Personal Brand on Facebook /> – href=”http://mashable.com/2009/05/27/facebook-page-vs-group/”>Facebook Pages vs Facebook Groups: What’s the Difference? /> – href=”http://mashable.com/2010/01/12/facebook-privacy-detrimental/”>Why Facebook’s Privacy Changes are Detrimental to Users /> – href=”http://mashable.com/2009/10/06/facebook-blog-integration/”>HOW TO: Integrate Facebook With Your Blog /> – href=”http://mashable.com/2009/10/07/facebook-groups/”>HOW TO: Manage a Facebook Group

/>Reviews: href=”http://www.blippr.com/apps/336868-Android” >Android, href=”http://www.blippr.com/apps/336650-Facebook” >Facebook

Tags: href=”http://mashable.com/tag/brand/”>brand, href=”http://mashable.com/tag/branding/”>branding, href=”http://mashable.com/tag/business/”>business, href=”http://mashable.com/tag/facebook/”>facebook, href=”http://mashable.com/tag/facebook-fan-page/”>facebook fan page, href=”http://mashable.com/tag/list/”>List, href=”http://mashable.com/tag/lists/”>Lists, href=”http://mashable.com/tag/marketing/”>MARKETING, href=”http://mashable.com/tag/small-business/”>small business, href=”http://mashable.com/tag/social-media/”>social media, href=”http://mashable.com/tag/social-networks/”>social networks



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5 Tips for Creating a Successful Social Media Contest

Jan 13th

Posted by Clay McDaniel in Social

No comments

href=”http://api.tweetmeme.com/share?url=http://mashable.com/2010/01/12/social-media-contest/&service=bit.ly”> width=”51″ height=”61″ src=”http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/01/12/social-media-contest/” align=”right”/>

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/social-trophies.jpg” alt=”trophies image” class=”alignright size-full wp-image-143936″/>Clay McDaniel is the principal and co-founder of social media marketing agency, href=”http://www.springcreekgroup.com/” >Spring Creek Group. Find him via href=”http://twitter.com/springcreekgrp” >@springcreekgrp on Twitter.

One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. Not only does it engage consumers with your brand in a fun and exciting way, it results in a treasure-trove of customer information, preferences, and feedback you can then mine to improve your business. And, best of all, launching an online contest can be very inexpensive.

However, there is a subtle art to social contests. Your brand needs to appear neither too “cheesy” nor too “salesy,” and you must deliver a prize that people really want. This can be a standard product or gift card, or a “notoriety” prize, such as publishing a winner’s video. What’s more, the contest itself has to be fun and easy to participate in. Few prizes are worth doing something extremely boring, monotonous, or complicated.

Here are five specific strategies you can follow to launch and manage a social contest, and leverage it to deliver real business value.

1. Define Your Marketing Goal />

src=”http://cdn.mashable.com/wp-content/uploads/2009/12/goals.jpg” alt=”goals image”>

Every contest you launch should meet a specific marketing goal. Do you want to drive awareness of a new product or service? Collect a list of customers interested in a specific product segment? Encourage new participants to use your company’s social networking channels? There are many valid reasons to launch a contest, but it’s important to know ahead of time what you’re trying to accomplish. This goal will set the tone for your contest strategy.

2. Get Creative />

Here’s the fun part: Creating your contest. The sky’s the limit when it comes to the type of contests you can launch. Here are a few ideas:

– A video contest inviting users to create a new commercial for one of your products /> – A user-generated content contest that awards the best ‘personal experience stories’ /> – A photo contest related to your product or service /> – A product invention contest with a large cash prize

Of course, your contest can be short and offer a small prize, or longer and more involved. Check out the href=”http://www.startupnation.com/homebased100″ >Startup Nation Home Based 100 business creation competition that received thousands of entries and high-profile sponsors for an idea of just how big a contest can become.

3. Leverage Social Channels />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/twitter-search-contest.jpg” alt=”twitter contest search”>
/> The best part about online contests is how easy it is to take them viral, encourage participation, and link them into your social marketing activities. Promote your contest via Facebook, Twitter, your company blog, and all other social channels, as well as via traditional marketing channels such as print, e-mail, and in-store signage.

Just search the word href=”http://search.twitter.com/search?q=contest” >contest on Twitter to see hundreds of contests going on right now. The best contests are intensely social by nature, because people like to play games and contests together, and most people love to share the chance to win a cool prize with friends and family. Ensure your contest is easily sharable by embedding “share this” links on the contest site, on Twitter, Facebook, YouTube, and everywhere else people will come across it.

Use a social media tracking tool like href=”http://www.meteorsolutions.com” >Meteor Solutions to see which people and sites are sharing your contest, then promote your contest more heavily to those communities. Make sure your contest spreads like wildfire by encouraging easy “copy/paste” sharing using the href=”http://www.bit.ly” >Bit.ly URL shortener for the links to your contest location online. Most importantly, allow the contest participants to vote to choose the winner, which keeps the audience interacting with one another and engaged long after each person has submitted their entry.

4. Finish the Contest />

Everyone loves a winner, so make sure you don’t let your contest drag on too long. A typical social contest runs about four weeks –- longer, of course, if it’s more complex (e.g. programming a software algorithm or inventing a new product). When the winner is chosen, do a PR push to publicize their win. Of course, use Facebook and Twitter to promote the winner like mad. Go back to your social media tracking software and find out which people and social sites are talking most about the winner, then post comments on those networks to drive even more interest in the winner.

5. Measure the Contest />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/social-stats.jpg” alt=”social stats image”>

Of course launching a contest wasn’t just for fun, it was to achieve a specific marketing goal. So after the contest is done, you need to measure the impact it had on brand engagement, clickthrough to your site, conversion, and bottom-line sales. Again, you can use your social media tracking tool to measure all of these success metrics. Find out whether your contest drove as much traffic to your site as you had hoped, and whether this traffic resulted in conversion, however you may measure that (e.g. purchases, newsletter subscriptions, Twitter followers, etc.).

Many brands have done a great job with social contests. Spring Creek Group, for example, created a social media contest to drive interest and traffic during the launch of the Microsoft Bing search engine last summer. Bing launched href=”http://mashable.com/2009/07/20/bing-jingle/” >The Bing Jingle Contest, and invited people to upload user-generated video “jingles” about Bing to their official YouTube channel. Bing then promoted the videos via its Facebook Page, Twitter updates, and other social channels. The video with the most views and highest ratings would be crowned the winner, with the creator receiving a $500 gift card.

Overall, the contest garnered 27 video entries, over 238,000 views, 550 comments on the videos, and 2,200 tweets. The word of mouth generated by the contest was phenomenal, and was covered by many top blogs. The contest took on a life of its own, generating both defenders and detractors over the href=”http://mashable.com/2009/08/05/bing-goes-the-internet/”>winning video.

More Great Contest Examples />

src=”http://cdn.mashable.com/wp-content/uploads/2010/01/moonfruit-contest.jpg” alt=”moonfruit contest image”>

Marin Software’s href=”http://biggestsearchgeek.com/” >Biggest Search Geek Contest: This is a fun and very popular contest, now in its second year, that pits smart search marketers against one another for a free pass to SMX West — double points for creating a cool B2B social contest.

#TriviaTues: Fancast, Comcast’s competitor to Hulu, promotes href=”http://twitter.com/search?q=%23triviatues” >#TriviaTues, a weekly trivia event where Twitter users who follow href=”http://twitter.com/fancasttrivia” >@FancastTrivia and answer twenty trivia questions can win free DVDs, movie tickets, and t-shirts.

Moonfruit’s Win a Macbook Pro Everyday for 7 Days: Moonfruit, provider of do-it-yourself web site building tools for small businesses, recently completed this href=”http://mashable.com/2009/07/01/moonfruit-macbook/”>hugely successful contest. You can see results and entries href=”http://www.moonfruit.com/macbook-pro.html” >on their web site.

More business resources from Mashable: />

- href=”http://mashable.com/2010/01/11/social-media-integration/”>The 10 Stages of Social Media Business Integration /> – href=”http://mashable.com/2009/10/27/social-media-roi/”>HOW TO: Measure Social Media ROI /> – href=”http://mashable.com/2010/01/09/social-media-connect-entrepreneurs/”>HOW TO: Use Social Media to Connect with Other Entrepreneurs /> – href=”http://mashable.com/2009/12/28/social-media-business-strategy/”>HOW TO: Implement a Social Media Business Strategy /> – href=”http://mashable.com/2010/01/11/start-page/”>HOW TO: Use a Start Page to Stay Organized /> – href=”http://mashable.com/2009/12/03/news-reader/”>HOW TO: Choose a News Reader for Keeping Tabs on Your Industry /> – href=”http://mashable.com/2009/09/30/small-business-strategies/”>5 Advanced Social Media Marketing Strategies for Small Businesses

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