Posts tagged metrics
iPhone users willing to buy more apps, BlackBerry users to pay more
Mar 31st
Mplayit is digging through more of their usage data and interesting things are being turned up. Here’s the take away this time around:
- On average, across all device platforms approximately 35 percent of users are interested in paid applications.
- More than half of the most popular apps on Mplayit’s iPhone (Arcade or platform) are paid, 57 percent, compared to 33 percent on BlackBerry and 16 percent on Android.
- BlackBerry users are willing to pay the biggest premium for apps, with a median price point of $5.99, compared to $2.72 on Android and $1.99 on iPhone.
Says Michael Powers, Mplayit CEO:
“Our analysis dispels the myth that consumers aren’t willing to shell out money for great mobile applications. If you’re making a quality app, don’t be afraid to charge for it.”
Bravo, and something TiPb hopes more developers start taking more seriously — we want you to have sustainable businesses so we get great apps not just now but into the future.
Another interesting metric that should surprise no one — games are still growing in popularity and share on the iPhone. 68% by Mplayit’s measure in March, up from 61% in February. No one else comes close in gaming yet, which is probably what worries Nintendo and Sony as much as Google and Microsoft…
iPhone users willing to buy more apps, BlackBerry users to pay more is a story by TiPb. This feed is sponsored by The iPhone Blog Store.
TiPb – The #1 iPhone, iPad, and iPod touch Blog
Latest AdMob Report Shows Android Drinking Microsoft’s Milkshake
Jan 21st
The latest AdMob metrics report is out today and it’s nothing we haven’t seen yet. To sum it up quickly, Android continues to grow both here in the US and abroad. In the span of one year Android traffic (in the AdMob network) has grown from 1% overall to 16% for North America and Western Europe.
Here in the United States, Android handset now accounts for 7 out of the top ten smartphones that hit AdMob’s network. The Droid is the most popular, followed by the Dream/G1 and Hero. If you take a look at Android’s growth over each of the last four quarters, it’s immediately obvious that the platform is eating into Windows Mobile’s share. This time last year year, Windows Mobile accounted for 12% whereas now it sits at 3% right next “other.” Ouch.
To view the full AdMob report, head to their website.
Other Great AndroidGuys Posts
comScore and VideoEgg to Measure How Online Ads Impact Offline Purchases
Dec 15th
If you’re advertising on the web, then you probably have a pretty solid understanding of online conversion metrics. You may not, however, know if your efforts are translating into actual offline sales.
Today VideoEgg, the ad network that thinks they can make you more receptive to ads, is announcing VideoEgg ROI. The new offering is the product of a partnership with comScore that aims to answer the age old question: What is the correlation between online advertising and offline purchase behavior?
VideoEgg’s new offering uses comScore’s AdEffx ad measurement platform to provide consumer packaged goods (CPG) advertisers additional insight into their online video and rich media advertising. Apparently, the company thinks they’ve mastered the online advertising formula and can help their clients connect the dots between online ad exposures and offline retail purchases.
Using VideoEgg ROI, CPG brands should be able to spot uplifts (or downticks) in retail sales by delving into consumer responses to ad units. Data around online ad engagement is matched against data from comScore third-party panel data to make the promised correlations. Ideally, clients will even be able to use the platform to identify the catalyst for spikes in sales.
The approach has merit, but whether or not it’s accurate remains to be seen. We do, however, admire both companies for attempting to further close the gap between online advertising and offline purchases.
[image courtesy of iStockphoto, AndyL]
Reviews: iStockphoto
Tags: ComScore, metrics, videoegg
