Posts tagged Retrevo

According to a study by Retrevo of more than 1000 randomly selected individuals, it seems as if the consumers interest in Apple’s iPad has dwindled considerably since it was announced back on January 26th.

“As we like to say, it’s the apps that sell smartphones like the iPhone and it could very well be those same apps that motivate buyers to run down to the Apple Store and get in line to buy a shiny new iPad. Whether this device becomes a big hit is anyone’s guess but based on this study it sure looks doubtful.”

Daring Fireball reminds us all to keep in mind Retrevo’s not so perfect track record so take their latest survey with a heavy grain of salt. With that being said, Retrevo found that 52 percent of participants have heard of Apple’s latest creation, but are not interested in making the purchase. While another 18 percent said they had not heard of the iPad and also were not interested. At least things are looking better for iPad in the business sector.

While most analysts believe the iPad will be a moderate success at launch, one can’t help but wonder what will happen if some of those missing features such as multitasking turn up before the product launches, or in an iPhone 4.0 OS update shortly thereafter…

UPDATE

The Macalope takes a saner, if Apple-centric look at the numbers:

What Retrevo “oddly” (ironic quotes intentional) doesn’t call out is that the number of people who said they would like to buy an iPad tripled. Not only that, the number of people who said they were interested but needed more information also went up. Equally shocking is the fact that the number of people who said they hadn’t heard of the iPad and weren’t interested shrank from 35% to 18%! The number of people who said they “need” an iPad (as opposed to “want” – nice phrasing, Retrevo) went up as did the number of people who thought maybe they “needed” one.

[Via Apple Insider]

UPDATED: Consumer Interest in iPad Dwindling? is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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