We don’t have to tell you how important search has become the last decade. Our need for a good search engine has grown as internet has grown to the information monster it nowadays is. Almost everything that we want to find has become the speaking needle in an haystak. Also ourselves and our (online) businesses have become a needle. We try to become a bigger needle with search engine optimalization, internet marketing and online pr. But it is one hell of job to get it done. Luckily there are proffessionals that can help you out. What we see is that search engines have become more accessable and understandable for these proffessionals. They know exactly what to do to let you become a bigger needle. But what we have noticed is that these proffessionals have missed out on something: mobile local search. We think that it will play a big part of the key to running a succesfull online/offline business instead of staying a small needle.
Mobile search is getting more important with the day and local search in particular! Not just only because of the exponantional growth of internet (on mobile) but also because of the latest development in the mobile market. Nowadays phones are equipped with hardware that we couldn’t even carry with us a few years ago without getting an hernia along with it. The latest phones have for example WIFI, 3G, HSDPA, GPS, A COMPASS, A HD CAMERA and much more! Especially the combination of fast internet, GPS and a compass makes it a very relevant device to use for mobile search. The results from the search engines being changed realitime and adjusted to your location using the embedded hardware. That means that the user gets local results. But this isn’t a obvious basic feature of search engines. You will have to register for example at Google Maps with your business to become present in local search. As a result of this the little needle around the corner (that have optimized itself for local mobile search) get’s shown in the results over the big needle (that didn’t register) that would have been showed otherwise.We are probably telling you nothing new, but we get more and more locals results without even adding a location or a city in a search session.
For example the picture below:
We have searched for a supermarket in Google with our iPhone. Google is clever enough to use the capability of the iPhone and it’s signal to present us local results on the keyword of supermarket. But strange enough is the supermarket around the corner not presented in the results. So now we wonder…does Google know everything about us as we don’t like the service and the pizza’s there of has this supermarket forgot to optimize itself for local search and so didn’t register at Google Maps? We think the last one…although we hope so!
change is coming
We don’t have to tell you how important search has become the last decade. Our need for a good search engine didn’t dissapear as internet grew to the information monster it is nowadays. Almost everything that we want to find has become the needle in an haistak. So are our (online) businesses. We are trying to become a bigger needle with searchengine optimalization, internetmarketing and online pr. But it is one hell of a job to get it done and stay at a certain level. Luckily there are proffessionals who can help you out. They tend to know exactly what to do to let you become a bigger needle. But search engines keep on developing what makes it harder for everyone to keep track on al these developments. And as far we know is that more change is coming and you shouldn’t miss out on it: mobile local search. We think that it will play a big part of running a succesfull online/offline business instead of staying a small needle. In fact, it’s not hard to imagine mobile search gonna be even bigger than online search as there are more possibilities and more purposes to search (think augmented reality, QR-codes, price comparison etc.). Read the rest of this entry »
