Posts tagged social media week
IAB Social Media Council : Social Media Week Event
Feb 2nd
I’m going to be Social Media’s answer to Jeremy Kyle, Kilroy or maybe Trisha. I will be chairing an event at the IAB for the Social Media Council and I will do my best to uphold the humble British tradition of chat-show host.
In July 2008 the IAB launched the Social Media Council – a group comprising all the UK’s major players in this space, established to help advertisers fully understand the formats available, and how to use them.
The IAB holds regular panel discussions to work through in an open forum the pressing issues and how to make most of opportunities and to work out the best way to provide value through social media.
As part of Social Media Week the IAB will be holding a discussion entitled…
The importance of picking your battles online: when, where and why should brands respond to consumers in social media?
“Years ago if consumers were dissatisfied with a product, service or particular brand, they simply told a friend, wrote a letter to Which? magazine or participated in a ‘That’s Life’ phone-in. Now, in a digital era dominated by online reviews, blogs, Facebook groups and Twitter feeds, the consumer voice is louder than ever, and brands are being discussed (behind their backs) at length.
Social media has opened our eyes to the strengths – and weaknesses – of businesses. Thanks to the internet, bad news can spread like wildfire and, unless managed ethically, responsibly and immediately, can tarnish your reputation for good. Or can it?
This session, as part of Social Media Week, will examine the extent to which you should incorporate the digital rants of the public into your communications strategies, and at what point a minor grievance becomes a significant one. Should we actively seek feedback from consumers and how should we be interacting with them online? And should foes be listened to more than friends, fans and followers?
Our panel of experts will provide case studies and practical guidance, encourage debate and answer questions on when we should listen to unhappy customers online, when we should get them involved in our brand campaigns and whether the noise of a few vocal, unhappy customers makes any difference to the bottom line.”
The panel will consist of:
- James Turnbull, senior marketing manager, British Gas
- Ronnie Brown, marketing director, Outside Line
- Robin Grant, managing director, we are social
- Iain MacMillan, CEO, RMM
- James Bromley, Managing Director, Mail Online
- Cheryl Calverley, Senior Global Brand Manager, Axe Skin
I’d like your suggestions on which classic British chat-show host to emulate and I’m also keen to hear your the questions that you’d like to level at the panel.
tom@skive.co.uk
@ale_2point0
Announcing Mashable’s NextUp NYC: The Future Journalist [Social Media Week]
Jan 14th
As the news industry looks to reconstruct its suffering business model, the journalists of today must reconstruct their skill sets for the growing world of online media. The night will consist of networking and a conversation and Q&A with Sree Sreenivasan (Professor and Columbia Journalism School Dean of Student Affairs and contributing editor of DNAinfo.com) and Vadim Lavrusik (new media journalist and digital media graduate student at Columbia University Journalism School).
Details
Tickets: There are only 300 public tickets available per event. Tickets on sale through 92YTribeca, a non-profit organization. No further tickets will be released.
Location:
Pricing: $20 in advance, $25 at door.
Food and drink: Full cash bar and food menu available
Schedule
- 6:00 – 7:15 = Open Networking
- 7:15 – 8:45 = Conversation and Q&A with Sree Sreenivasan and Vadim Lavrusik
- 8:45 – Bar Close = Open Networking
A Conversation and Q&A with:
Sree Sreenivasan is a tech evangelist and skeptic specializing in explaining technology to non-techies. He is a professor and dean of students affairs at Columbia University’s Graduate School of Journalism, where he teaches in the digital media program. Sreenivasan is contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts, the founder of Ameritrade and whose family just bought the Chicago Cubs and Wrigley Field. He also has been a fixture on NYC-area television. For more than eight years, he served as technology reporter for WABC-TV and WNBC-TV and now occasionally appears on various TV shows (on CNN, NBC’s Today Show, CNBC and elsewhere) to talk tech. He has written articles for The New York Times, BusinessWeek, Rolling Stone, National Journal, Bloomberg, Forbes and Popular Science. You can find him on Twitter at
Vadim Lavrusik is a new media journalist and social media consultant studying digital media at the Columbia University Graduate School of Journalism where he is launching NYC 3.0, a tech start-up news site as part of his Master’s project. He is also currently working as a social media consultant at the New York Times. He’s reported for publications like the Star Tribune, The Minnesota Daily, the Mpls./St. Paul Business Journal and most recently was a guest feature writer for Mashable.com, where he covered trends in news media, and contributed to Poynter Online’s E-Media Tidbits. You can follow him on Twitter at
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