Posts tagged ustream

How Social Media and the Web Helped Avatar Make $1 Billion

href=”http://api.tweetmeme.com/share?url=http://mashable.com/2010/01/08/avatar-social-media-web/&service=bit.ly”> width=”51″ height=”61″ src=”http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/01/08/avatar-social-media-web/” align=”right”/>

href=”http://mashable.com/wp-content/uploads/2010/01/avatar160.jpg”> src=”http://mashable.com/wp-content/uploads/2010/01/avatar160.jpg” alt=”" title=”avatar160″ width=”219″ height=”160″ class=”alignright size-full wp-image-178883″ />The Simulcam and Fusion 3D camera inventions were not the only technologies that made James Cameron’s Sci-Fi epic Avatar a massive box office success. While smaller films have used social media to spread the word guerrilla-style, no other major blockbuster has employed a full-on social web marketing assault quite like Avatar.

The results in its case were a href=”http://mashable.com/2009/12/21/avatar-earnings/”>$232 million opening weekend, a total of href=”http://mashable.com/2010/01/04/avatar-billion/”>one billion dollars in revenue by year’s end, and the rank of href=”http://perezhilton.com/2010-01-07-avatar-becomes-the-2-all-time-grossing-movie” >#2 highest grossing film of all time. Cameron’s $500 million act of hubris has paid off. Here’s an outline of the social media moves Avatar’s team made to achieve success.

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The Basics: Facebook, Twitter, MySpace

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href=”http://mashable.com/wp-content/uploads/2010/01/avatarfbfans.jpg”> src=”http://mashable.com/wp-content/uploads/2010/01/avatarfbfans.jpg” alt=”" title=”avatarfbfans” width=”133″ height=”160″ class=”alignleft size-full wp-image-180027″ />Avatar has its own href=”http://mashable.com/category/facebook”>Facebook, href=”http://mashable.com/tag/myspace”>MySpace, and href=”http://mashable.com/category/twitter”>Twitter pages. That’s getting to be standard these days. The 18,000-follower href=”http://twitter.com/officialAVATAR”>Twitter account has tellingly not been updated since a few days after the film’s theatrical release; once the word was out, the job was done. While it was active, though, its followers would retweet updates to their followers, who (if interested) would do the same, spreading the word all over the web. The href=”http://www.facebook.com/officialavatarmovie?v=wall&ref=search” >Facebook Page is even more impressive, with over 700,000 fans.

Facebook’s updated Page features make it href=”http://mashable.com/2009/03/19/new-facebook-brands/”>the place to be for brands seeking exposure. The site allows brands to push updates to fans. Those fans see the updates in their personal news feeds, and they can then share them with others, just like on Twitter. Avatar’s Facebook Page is also where the MTV-hosted live webcast was hosted — more on that later.

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Reinventing the Movie Trailer Online

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href=”http://mashable.com/wp-content/uploads/2010/01/avatarinteractive.jpg”> src=”http://mashable.com/wp-content/uploads/2010/01/avatarinteractive.jpg” alt=”" title=”avatarinteractive” width=”640″ height=”409″ class=”aligncenter size-full wp-image-180025″ /> /> Granted, Avatar wasn’t the first film to take its trailer in a new direction for the web. It actually wasn’t first at any of these things, but an expansive strategy combining many of the best existing ideas was what made the film’s social media campaign a success.

It started out with something a lot of movies do now: an href=”http://mashable.com/2009/08/20/avatar-trailer/”>Apple trailer debut, announced on Twitter. Anticipation was high enough that the servers struggled to get the video out to everyone who wanted it. A href=”http://mashable.com/2009/10/29/new-avatar-trailer/”>second trailer rolled out a month later. The web trailers gained additional buzz when fans remixed them and href=”http://mashable.com/2009/12/09/avatar-mashup/”>mashed them up with other movies, something that the folks behind the Avatar marketing machine smartly didn’t interfere with.


It was yet another trailer that impressed us the most, though. An href=”http://mashable.com/2009/11/24/avatar-interactive-trailer/”>interactive trailer was presented as an href=”http://mashable.com/tag/adobe-air”>Adobe Air application. It required a download, but it was worth it for Avatar fans. They could see featured content and they could read the latest social media updates about the movie from within the trailer. The stunt got press coverage and word-of-mouth buzz.

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The Facebook and MTV Webcast

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href=”http://mashable.com/wp-content/uploads/2010/01/avatarmtvfb.jpg”> src=”http://mashable.com/wp-content/uploads/2010/01/avatarmtvfb.jpg” alt=”" title=”avatarmtvfb” width=”640″ height=”442″ class=”aligncenter size-full wp-image-180049″ /> /> On December 3, MTV.com put together an Facebook-hosted, LG-sponsored webcast called “Avatar Live.” Director James Cameron, producer Jon Landau, and stars Sam Worthington and Zoe Saldana were interviewed by MTV News’ Josh Horowitz, but the questions were submitted by fans in the days leading up to the event.

The 30-minute interview might have been the most glamorous webcast to date; you just don’t see that many huge Hollywood names sit down to take questions from Internet fans all at once. Though community engagement from a director at that level is quite rare, we were reminded of Peter Jackson’s almost-daily video updates from the sets of The Lord of the Rings.

In both cases, people who didn’t know much about the films tuned in and were sold on them. Existing fans became more passionate about spreading the word and showing up on opening night.

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Broadcasting the Premiere Live On Ustream

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href=”http://mashable.com/wp-content/uploads/2010/01/avatarustream.jpg”> src=”http://mashable.com/wp-content/uploads/2010/01/avatarustream.jpg” alt=”" title=”avatarustream” width=”200″ height=”160″ class=”alignleft size-full wp-image-180065″ />The red carpet premiere of Avatar was href=”http://mashable.com/2009/12/14/avatar-red-carpet/”>broadcast live to web audiences on video streaming web site Ustream. Apart from the tech media coverage this got, we’re not sure how much this helped put bums in the seats, and the Twilight saga’s New Moon had already done the same thing, but it was neat. Any way you can expose audiences to your film certainly helps.

The broadcast’s sponsor was MySpace, so it reached an audience that might have been missed on Facebook. Fans could watch the video on the film’s MySpace page in addition to the Ustream website. The red carpet premiere came a week before the film hit theaters, so this was just one more way to generate buzz and get press in the final days leading up to the movie’s release. /> /> Do you have any insights about promoting films and other media on the web? What are the best practices? Let us know in the comments.

/>Reviews: href=”http://www.blippr.com/apps/336650-Facebook” >Facebook, href=”http://www.blippr.com/apps/336652-MySpace” >MySpace, href=”http://www.blippr.com/apps/336651-Twitter” >Twitter, href=”http://www.blippr.com/apps/428084-adobe-AIR” >adobe AIR, href=”http://www.blippr.com/apps/478089-twilight” >twilight, href=”http://www.blippr.com/apps/337076-ustream” >ustream

Tags: href=”http://mashable.com/tag/3d/”>3D, href=”http://mashable.com/tag/adobe-air/”>Adobe Air, href=”http://mashable.com/tag/avatar/”>avatar, href=”http://mashable.com/tag/facebook/”>facebook, href=”http://mashable.com/tag/film/”>Film, href=”http://mashable.com/tag/films/”>films, href=”http://mashable.com/tag/james-cameron/”>james cameron, href=”http://mashable.com/tag/marketing/”>MARKETING, href=”http://mashable.com/tag/mtv/”>mtv, href=”http://mashable.com/tag/myspace/”>myspace, href=”http://mashable.com/tag/social-media/”>social media, href=”http://mashable.com/tag/trailer/”>trailer, href=”http://mashable.com/tag/trending/”>trending, href=”http://mashable.com/tag/twitter/”>twitter, href=”http://mashable.com/tag/ustream/”>ustream



Top 5 Live Video Streams to Celebrate the New Year

Happy New Year!

While half the world still can’t quite say those words yet, we want to get you into the celebrating spirit. Last year, we provided eight great ways to celebrate New Year’s Eve online, including tweeting out the new year and watching videos of celebrations past.

On this New Year’s Eve, we’ve decided to turn to live video, one of the fastest-growing social media markets in 2009. Hulu, Ustream, Livestream and others are using the power of the web to bring the dropping of the ball and the fireworks of Madeira to your computer screens (in fact, we highlighted some of Ustream’s New Year streams in a previous post).

If you’re looking for a unique way to ring in the new year, turn to these five live streams. Have them playing while you celebrate or hook them up to the TV and share it with all of your friends.

We wish you a happy (and safe) New Year. Here are our five favorite live streams:


1. Hulu’s Times Square 2010 Stream





2. Madeira, Portugal New Year’s Fireworks Show


The Madeira island’s Funchal Harbor Fireworks hold the world record for largest fireworks display. Do you need any more reason to tune in? Start watching at 6:00 p.m. EST:



3. Livestream’s Times Square 2010 Live




4. Trey Songz New Year’s Eve


Popular R&B/hip-hop singer Trey Songz has decided to spend the New Year with his fans with a Ustream show for those of us on the west coast. More than 9,000 people have RSVP’d to watch, with plenty more likely to join the stream.



5. CBS News New Year’s Live Stream


CBS will be covering the festivities, and their Ustream channel will have it all:





Reviews: Hulu, ustream

Tags: New Year, trending, ustream, video, web video



New Years Eve: Watch Live Celebrations on Ustream


Want to check out New Year’s Eve coverage on your mobile phone or computer? You’re in luck; Ustream is ringing in the new year with live video streams of New Year’s Eve celebrations across the globe.

This year, you can watch the famous ball drop live in New York’s Times Square courtesy of the CBS News channel, catch a live stream of the Funchal Harbor fireworks (Guinness Book of World Records record-holder for the largest fireworks display) off the coast of Portugal on the Madeira channel starting at 6 p.m. EST or watch the Junkanoo Cultural Festival live at the Bahamas in the wee hours on January 1.

Ustream is also boasting a few more video stream events tied to the new year. R&B artist Trey Songz will be hosting a fan chat in the early evening on his channel. Chris Prillio will also be hosting his annual live event at 10 p.m. EST — Subservient Chris — to raise money for the Muscular Dystrophy Association. There’s also a star-studded red carpet event replete with glitz and glamor at the exclusive Omphoy in Palm Beach that you can watch live.

The selection of New Years Eve streams available on Ustream is quite impressive. This year you might enjoy ringing in the new year remotely via Ustream more than you normally would if you were to tune in to coverage on your TV set.

image courtesy of iStockphoto, jenjen42


Reviews: iStockphoto, ustream

Tags: new years eve, social media, ustream



Ashton Kutcher Looks to Make a Major Splash in Live Video

In addition to remaining Twitter’s most popular user, Ashton Kutcher is also the co-founder of Katalyst Films.

Thanks in-part to the entertainer’s reach on social media platforms, the company says that one of its productions – Katalyst HQ – is receiving “cable-like viewer numbers” for 3 minute webisodes.

On Wednesday, they’re planning to try a new format for Katalyst HQ: 30-minute, live, unscripted programming featuring Kutcher and some of his to-be-named celebrity friends (though we hear “one of the Kardashians” and the cast of “Jersey Shore” will make an appearance).

Considering the built-in audience for Kutcher and Katalyst HQ, the experiment should be another interesting test for the live video format, which has been seeing huge viewership numbers recently for other celebrity themed events.

While unscripted, Katalyst tells us that the show will follow a talk show-like format, with an opening monologue delivered by Kutcher as well as “celebrity interviews, a musical guest, hilarious pre-taped segments and cut-aways to exotic animals.” If successful, you can bet we’ll see this format used again by Kutcher and other celebs in short order.

The show will be broadcast live on Wednesday at 8pm ET with Ustream serving as the live video provider. As such, you’ll likely see a whole lot of tweets and Facebook status updates as users tune in and start chatting using the service’s built-in social stream features.

As with most live Web events, the bigger the antics and the celeb guests, the bigger the audience will likely grow. Here’s a clip from the “Jersey Shore” cast interview that will air in-full with the show:


Reviews: Facebook, ustream

Tags: ashton kutcher, katalyst films, live video, ustream, video



Avatar Premiere to Be Broadcast Live on Ustream

avatartrailermashOn Friday, December 18, James Cameron’s Avatar hits theaters across the globe. With a nearly $500 million budget, groundbreaking special effects and 3D camera technologies, this is easily one of the most anticipated films of the year.

Fox has taken a pretty proactive social media approach to the film, utilizing technology and the web in unique ways like the augmented reality version of the trailer and a Facebook-powered live chat with MTV. Fox is also partnering with Ustream to broadcast the red carpet arrivals at Avatar’s world premiere on Wednesday, December 16, at 6:00 p.m. PST.

Ustream is becoming the de facto place for studios to broadcast live red carpet events. This fall alone, we’ve seen The Twilight Saga: New Moon, Michael Jackson’s This Is It and the American Music Awards pre-show.

If you want to catch the Avatar action, just head to Ustream.tv/avatar. You can watch the stars arrive and even ask questions that might get passed onto the cast and crew. Also, the webcast is sponsored by MySpace, and will be streamed on the official Avatar MySpace profile as well.


Video streaming by Ustream


Reviews: Facebook, MySpace, ustream

Tags: avatar, premiere, red carpet, ustream



TiPb Presents… iPhone Live! #79 — Lala JooJoo!


Join Chad, Rene, and Georgia for Apple buys Lulu, CrunchPad becomes JooJoo, more AT&T/Verizon ad silliness, iTablet, iPhone developer RSS, and your questions answered! Listen in!

Credits

Thanks to the the iPhone Blog Store for sponsoring the podcast, and to everyone who showed up for the live chat!

Our music comes from the following sources:

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

TiPb Presents… iPhone Live! #79 — Lala JooJoo!



Live Video Streaming Comes the iPhone, Courtesy of Ustream

ustreamlivesmallYes, it happened: Live video streaming has come to the iPhone courtesy of Ustream.

In a move that many suspected would never happen — surely the carriers would loathe the increased data usage resulting from such apps — Apple has approved the Ustream Live Broadcaster application, bringing live streaming video straight from the iPhone to the Ustream Web site and any embedded players posted around the Web.

The app works on 3G and Wi-Fi connections, supports yes/no polling of viewers, displays chatroom messages, serves up a viewer count, can transmit your location via GPS and allows you to adjust the resolution. Oh, and did we mention it’s absolutely free?

Suffice to say, this looks to be a killer app, and it’s worth giving a spin if you’d like to post live video from your iPhone. It’s available in the iTunes store here.

[via Techcrunch]

ustreamiphone

Tags: iphone, live video, ustream





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